Introducing the Harvard Pocket Mentors

The world is changing. The pace is frenetic.
Your business, whether big or small, will survive and thrive as you rise to the challenge. That's why WBENC is pleased to provide the Harvard Pocket Mentor titles. Quick and easy to read, these remarkable titles are filled with practical, actionable information for small business owners.

Harvard Business Press is discovering innovative ways to conquer the changing universe while keeping its focus on the basics.
Turn a new page. Be inspired. Create your own path.

Groundswell: Winning in a World Transformed by Social Technologies
Companies are struggling with a new trend: people using online social technologies to discuss products, write their own news, and find their own deals. In Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li and Josh Bernoff of Forrester explain how you can turn this threat into your greatest asset.

Blogs, social networks, wikis, and discussion forums. YouTube, MySpace, and Facebook. These tech buzzwords strike fear in managers because they represent a groundswell of consumer involvement that can't be controlled and can't be stopped.

Groundswell explains not only how these technologies work, but how companies can tap in to the biggest consumer trend of the decade. You can turn the groundswell to your advantage - and get your customers to help with the hard work of developing and selling your products.

Click on a topic to look at these other Harvard Pocket Mentor titles from WBENC

Managing Time Managing Projects Managing Stress Running Meetings Delegating Work Leading Teams

Creating a Business Plan Dismissing an Employee Understanding Finance Negotiating Outcomes Giving Feedback Shaping Your Career

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Harvard Business Review on Green Business Strategy
Harvard Business Review on Innovative Enterprise

Harvard Pocket Mentors: Reinforce the Basics